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And yet Xbox for most of its history was a console: A PC in a box, sure, but a console with its own ecosystem, after a year or two its own online network, and distinct from the wider world of PC gaming.įollowing the disaster that was the Xbox One launch, Microsoft's gaming division took a long hard look at itself Gates ultimately took the gamble, over the protestations of some Microsoft execs, and the Xbox came to be (the name, of course, ultimately derives from "DirectX Box"). I mean, have you tried convincing your grandfather of something?" But for the guys in Redmond, it was true.
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No gamer gives a fuck about Windows features. They had thought that before: 'Oh, we should make a Windows gaming platform-Windows will offer all these values.' Which is garbage, right? It's garbage, it is not true. "Windows was really not the value proposition on this any more. The original Xbox team used Windows as the way to get the wider company to buy into the concept, banking that they would later be able to convince key players otherwise. OK, now, if you're an internal employee at that company and you want to pitch the value of a new platform, what argument do you use? You use the operating system."
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This is a company whose entire worth is based on this Windows operating system-they see the value of a computer as the operating system. "But look, the reality is that, again, you need to remember that this is a company that doesn't understand games, let alone consoles. If it's successful, he's going to be happy, and if not, then not as happy."īear in mind that Blackley is talking about Microsoft at the turn of the millennium: the years immediately before the Xbox's November 2001 launch. "And I absolutely, explicitly in writing to him many times said that we were doing that at the time. "We absolutely, intentionally hoodwinked him," says Blackley. I spoke to Seamus Blackley in late 2020, one of the co-founders and prime movers of the Xbox project within Microsoft, who explained to me what this atmosphere was like and how, basically, they slightly hoodwinked Bill Gates about how it would incorporate Windows.
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Age of Empires came much later in 1997, and reflects that at this stage Microsoft saw its role as a games publisher and developer of backend tools rather than a key player in the industry (it would later acquire the game's developer Ensemble). The former began life as an Apple II game, called Flight Simulator, programmed by one Bruce Artwick and released in 1979: Microsoft simply bought the rights and re-released it as Microsoft Flight Simulator. The company was famously late to realising the importance of the internet, something Gates identified and rectified in the mid-'90s, and arguably made exactly the same mistake with games for two decades.Īsk someone to name Microsoft's flagship PC game from the '80s and '90s and you'll probably get one of two answers: Microsoft Flight Simulator, or Age of Empires.
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Under Bill Gates and later Steve Ballmer (a vocal opponent of the original Xbox), Microsoft's business focus was the PC ecosystem: Not just the OS your machine ran on, but the software you use to browse the internet, or play video or music, or work. Microsoft's early history is mostly a tale of missed opportunities and an unwillingness to treat games with the seriousness they deserved.